Our Services
Sport, end-to-end. One operator.
We work in three practices, separately, sequentially, or all at once. Most clients start with one and end up using all three.
01 / Pillar
Design + Build + Operate
Owner-side delivery for sport-led real estate. Our operating thesis sits inside every drawing, so the building actually works on day one.
Feasibility
Concept design
Build management
Commercial ops
Programming
01
Discover
Demand modelling, sport mix, catchment analysis, anchor tenant strategy. We know what fills a court before we draw it.
02
Design
Operations-led concept, masterplan and tender packages. We sit between owner, architect and contractor as the operator-in-the-room.
03
Build
Build management with sport-specific scrutiny — surfaces, sightlines, lighting, member journeys. Open the doors on schedule.
04
Operate
Full commercial operations: bookings, leagues, coaches, F&B, brand partnerships. We run it. Or we train your team to.
02 / Pillar
Sport Advisory
Strategic counsel for funds, developers, governments and academies entering the GCC sport economy. We bring the inside knowledge and the contacts of an 18-year operator.
Market entry
Operating models
Investment theses
Global Sports Tower
Operating-model advisory for OVG's GCC entry — programming, anchor sport mix, regional partnerships.
IMG Academy · Regional Campus
Feasibility and operating thesis for IMG's first Middle East campus.
03 / Pillar
Event Management
Brand-defining sport moments, executed end-to-end. From a Guinness World Record to NBA legends courtside in Yas — we have history doing the un-doable.
Brand activations
Tournaments
Talent management
Snickers · Longest Football Match
Guinness World Record · 2014
Castrol Euros · UAE
Brand activation · 2016
Duke Blue Devils vs UAE National
Exhibition · 2019
Kobe Bryant Invitational with DMCC
Invitational · 2017
NBA Jamfest · Yas Island Flash
Activation · 2018
Ronaldinho Soccer Academy · UAE
Camp · 2014
Gillette Fives
Tournament series · 2013–2016
FIFA World Cup Gaming
Activation · 2022
Mason Plumlee Summer Camp
Camp · 2018
Sharjah Streetball Tournaments
Series · 2015–2019
Yas Salaam · Robert Horry, Tim Henman
Talent · 2018
RTA 3v3 with Kareem Abdul-Jabbar
Tournament · 2016